Looks like xkcd, one my favourite online comics, is entering into the world of print media. This is the article linked off of his website and I really like the tone and style of it; I think it fits well with the loose humour of the comic. My personal favourite quote:

“We never made any projection — 10,000 seems like a good run,” Mr. Ohanian said, adding that this lack of research “is laughable from the perspective of anyone who knows the book industry. It’s what makes sense.”

I also really like their direct-marketing method, relying on what has worked in the past and avoiding the more “traditional” route of going with a big publisher. Again, it’s all very in-keeping with the style and feel of the comic.

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